Wed Mar 24 21:06:49 GMT 2004
----- Original Message -----
From: "Mark cuban" <mark.cuban at dallasmavs.com>
To: "tom rovak" <trovak at swellinc.com>
Sent: Wednesday, March 24, 2004 3:06 PM
Subject: Re: HDnet
> Its not purely an issue of reolution,
> Depth of field. Focus range, hd viewers prefer content that makes it
> look like they are looking through a window
> Its not that film can't do this, its more that its not how its used and
> that leads to the viewer pref
> > Mark
> > Please don't get me wrong. I feel HD broadcast is a wonderful thing. I
> > can't wait for a day when all broadcast is in HD. But this does not
> > imply that in anyway do I feel HD video capture will be the future. My
> > experience with film (original camera negative) in 2k data is that it
> > is far superior, both in resolution (2048x1556), and dynamic range
> > (6-10 f/stops of useable latitude). I have also color corrected hours
> > and hours of material originated on CineAlta HDcam (1920x1080 24p), or
> > on Panasonic DVCPro (1280x720 24p), and have found no more than 2-4
> > f/stops of useable latitude. The actual resolution of a piece of 35mm
> > negative is approximately 4086x3556 with over 4000 pixels per line.
> > The question is if both aquisitions are used to capture a series of
> > scenes, both are kept at their highest resolution during post, then the
> > film content can be down-converted to HD for HD broadcast, both are
> > then broadcast in HD with various encoding/compressions equally, which
> > would look better?
> > When you say "Face the fact that right now 100 pct of hdtv viewers that
> > we have spoken to and polled prefer same content shot in hd over film",
> > I would like to see the content you are refering to. You are implying
> > you have shown them a side by side comparison like I have described
> > above.
> > Let the TIG users see your comparison.
> > We are not claiming to be "So smart", but you have stumbled into what
> > we ARE experts in.
> > Tom Rovak - Sr. Colorist
> > Swell Pictures, Inc.
> > 455 North Cityfront Plaza Drive
> > Chicago, Illinois 60611
> > trovak at swellinc.com
> > tomrovak at ameritech.net
> > (312)464-8000 Swell
> > (312)464-8020 Fax
> > (815)690-8323 Cell
> > (815)464-0169 Home/Fax
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