[Tig] HD and the Superbowl

Greg D. gd.tk
Mon Feb 7 20:18:15 GMT 2005


Well, a few folks actually aired their spots in HD this year, but I found it
interesting who did and who didn't.  (Perhaps the group will find it
interesting too.)

Since the Superbowl has been televised in HD, I hadn't seen any spots
actually aired in HD besides some Hollywood trailers (that have been
finished this way for other reasons than for TV) until this year.

I don't know how many HD viewers are out there for advertisers to reach this
year, but obviously some of the biggest companies still don't care yet.

Anyone know the current size of the US HD audience?  (BTW, I noticed the
President's State of the Union was televised in HD.  Also, I just noticed
the other day that a reality show has now gone to HD.  And it's of all
things, American Idol, which isn't really all that visual of a show.)
Also, I still don't think I've ever seen any HD spots run during prime-time
HD programming.  Anyone know when the flood gates will finally open??

So, the following is my list of who did and who didn't air HD spots during
Superbowl 39 on Fox.

HD:
Ford
Volvo
O2 Contact Lenses
Ameriquest
Cadillac
Silestone
Verizon Wireless

NOT in HD:
Pepsi
FedEx
Anheuser Busch
McD's
Visa
Quiznos
MBNA
Honda
Lays
Subway
Degree
Career Builder
Taco Bell
Tabasco
Napster
Staples
Cialis
Toyota Prius

I does still seems odd to me that so many filmed, high-end, big budget spots
still don't finish and air in HD yet.

-Greg Dildine










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