[Tig] HD and the Superbowl

marcus hutchinson marcus3
Mon Feb 7 21:42:30 GMT 2005


You missed out the Heineken Spot with Brad Pitt being chased by the 
paparazzi, that was an HD finnish and delivered to Fox for the superbowl

Marcus

Digital Domain




Greg D. wrote:
> Thanks to Sean McKee and Digital Vision AB for supporting the TIG.
> --
> 
> Well, a few folks actually aired their spots in HD this year, but I found it
> interesting who did and who didn't.  (Perhaps the group will find it
> interesting too.)
> 
> Since the Superbowl has been televised in HD, I hadn't seen any spots
> actually aired in HD besides some Hollywood trailers (that have been
> finished this way for other reasons than for TV) until this year.
> 
> I don't know how many HD viewers are out there for advertisers to reach this
> year, but obviously some of the biggest companies still don't care yet.
> 
> Anyone know the current size of the US HD audience?  (BTW, I noticed the
> President's State of the Union was televised in HD.  Also, I just noticed
> the other day that a reality show has now gone to HD.  And it's of all
> things, American Idol, which isn't really all that visual of a show.)
> Also, I still don't think I've ever seen any HD spots run during prime-time
> HD programming.  Anyone know when the flood gates will finally open??
> 
> So, the following is my list of who did and who didn't air HD spots during
> Superbowl 39 on Fox.
> 
> HD:
> Ford
> Volvo
> O2 Contact Lenses
> Ameriquest
> Cadillac
> Silestone
> Verizon Wireless
> 
> NOT in HD:
> Pepsi
> FedEx
> Anheuser Busch
> McD's
> Visa
> Quiznos
> MBNA
> Honda
> Lays
> Subway
> Degree
> Career Builder
> Taco Bell
> Tabasco
> Napster
> Staples
> Cialis
> Toyota Prius
> 
> I does still seems odd to me that so many filmed, high-end, big budget spots
> still don't finish and air in HD yet.
> 
> -Greg Dildine
> 
> 
> 
> 
> 
> 
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