[Tig] International Broadcast Advertising Spec - Please help
Tue May 23 17:46:40 BST 2006
Thanks to oktobor for supporting the TIG
On Tue, 23 May 2006, Rory Hinds wrote:
> I'm trying to compile a international broadcast advertising spec and am
> hoping some of the international forum members can help.
> I have 4 questions:
> 1) what aspect ratio are commercials broadcast in?
> 4:3 or 16:9
That is an interesting question. Most commercials still seem to be
broadcast in 4:3, but recently a number of companies (e.g. AT&T,
Microsoft, Sony, JVC, and maybe Apple) have started to broadcast their
commercials in 16:9 HDTV. The use of 16:9 for commercials is an
increasing trend. There is a recent style to display 16:9 commercials
using "letterbox" methods on 4:3 screens since it seems that the
audience is used to black bars due to the popularity of DVD.
Some of the 16:9 advertisements are produced quite nicely for the wide
screen, but in the original AT&T/SBC merger advertisement, the
commercial was quite clearly developed to work best on 4:3, with less
edge cropping in the 16:9 version.
bfriesen at simple.dallas.tx.us, http://www.simplesystems.org/users/bfriesen/
GraphicsMagick Maintainer, http://www.GraphicsMagick.org/
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