[Tig] International Broadcast Advertising Spec - Please help

Bob Friesenhahn bfriesen
Tue May 23 17:46:40 BST 2006


--
Thanks to oktobor for supporting the TIG
--
On Tue, 23 May 2006, Rory Hinds wrote:
>
> I'm trying to compile a international broadcast advertising spec and am
> hoping some of the international forum members can help.
>
> I have 4 questions:
>
> 1) what aspect ratio are commercials broadcast in?
> 4:3 or 16:9

That is an interesting question.  Most commercials still seem to be 
broadcast in 4:3, but recently a number of companies (e.g. AT&T, 
Microsoft, Sony, JVC, and maybe Apple) have started to broadcast their 
commercials in 16:9 HDTV.  The use of 16:9 for commercials is an 
increasing trend.  There is a recent style to display 16:9 commercials 
using "letterbox" methods on 4:3 screens since it seems that the 
audience is used to black bars due to the popularity of DVD.

Some of the 16:9 advertisements are produced quite nicely for the wide 
screen, but in the original AT&T/SBC merger advertisement, the 
commercial was quite clearly developed to work best on 4:3, with less 
edge cropping in the 16:9 version.

Bob
======================================
Bob Friesenhahn
bfriesen at simple.dallas.tx.us, http://www.simplesystems.org/users/bfriesen/
GraphicsMagick Maintainer,    http://www.GraphicsMagick.org/

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