[Tig] color

[Bob Festa]

Hi Jeff, best to Jen.

I get the gestalt of your post.

Hardware and configuration aside, the sea change your talking about is the effective "Avidization" of the telecine industry. 

Lets look back 10 years ago, when editors were using Moviolas, Kem's, etc. The large editorial houses quickly became dinosaurs, because they did not embrace the changes in technology and workflow. Those organizations who tried to hang on to the old world, quickly became irrelevant. Those that embraced the changes, became the hot new commodities. If you examine some cases more closely, you'll find it was the established facilities that suffered the most, and the younger, hipper, computer literate, were able to take advantage of the new model more effectively.

I'd like to think that the FCP Color app, can work the same way. In democratizing the application, todays runners can become tommorows colorists. 

Todays big iron colorists can also benefit greatly. I think you'll see a tighter interaction with your clients, an even greater move away from the service based per hour thinking, and a truer artistic collaboration with those clients that you love working with the most. The Empire and Lord Vader must certainly be worried.

I'm not saying that FCP Color is ready for my commercial work today, but with some infrastructure and feature set evolution, I think it plays into my clients and I working face to face, and box to box, in a much more favorable and profitable way. The return to the boutique is here.

Look for Color to decentralize an entire industry near you.

________________________________________________________
Bob Festa                                        bfesta at ascentmedia.com
Director of Commercial Imaging              310 434 6000
R!OT Santa Monica


Monitors are nice and all but I am really surprised there has been  
zero talk here about Apple Color announcement.

>Clip

Jeff
---
Jeff Heusser
neonmargarita.com        jeff at neonmargarita.com
fxguide.com   fxphd.com