[Tig] Tig Digest, Vol 54, Issue 3

[Bob Friesenhahn]

On Mon, 12 Nov 2007, Bob Kertesz wrote:

> banner ads during content. As far as I could tell, up until a couple of weeks
> ago, banner ads were strictly network promos. The content providers are
> getting bolder, and last week, I saw my first banner ad for an actual product.
> Expect to see a lot more of those, and real soon. Banner ads for product in
> the middle of shows are the networks extending their middle finger to DVR
> owners.

The problem with this form of advertising is that it only captures 
poor people with no money to spend.  People with money to spend will 
simply stop watching such programs and switch to a different channel 
or to "pay" TV.  The only exception to this rule is for shows like 
MTV's "A Shot At Love With Tila Tequila" and FUSE TV's "Rad Girls" 
where the banner adds do not further detract from the show.

Using advertising to pay for the shows made a whole lot of sense when 
there were very few channels to choose from but with today's 500 
channel line-ups, viewers can simply change channels.

The only shows I watch which have advertisements are high quality 
broadcast programming in HD like "CSI", "Desperate Housewives", and 
"Greys Anatomy".  Then again, I have a DVR and skip over most of the 
adds.

Bob
======================================
Bob Friesenhahn
bfriesen at simple.dallas.tx.us, http://www.simplesystems.org/users/bfriesen/
GraphicsMagick Maintainer,    http://www.GraphicsMagick.org/