[Tig] iPhone 3G white point adjusted

[Bob Kertesz]

>Can we go back to the white point for a sec?
>
>Isn't this shift away from blue a good thing? Can I hope that LCD's in
>general will warm up a bit, and make more sense for us?

>From what I have been able to observe, flatscreens in store displays are
always set to the most intense and bluest (over 9K) presets, and that's
generally how they look out of the box as well, with most people not doing any
adjusting at all once they get the set home, at least not for the first set
they buy. It's like when the first color sets hit the market in quantity,
everyone I knew who had one ran the chroma control at "11".

So I think people have gotten used to these intense, cold flatscreen images,
hence the "looks yellow" complaints from the iPhone buyers. In general, I
don't think people notice a shift to bluer images, but they sure notice a
shift to yellower.

I run my big screen at D65, but I also have a preset for when I watch football
which is colder and somewhat more contrasty. If I go back to D65 to watch some
drama after the game is over, there's a moment there where I wonder whether
something is wrong.

Matching what we do professionally to what civilians view it on has been a
losing battle since I first rubbed two sticks together to turn on a Conrac
monitor.

--Bob

Bob Kertesz
BlueScreen LLC
Hollywood, California
bob at bluescreen.com

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